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Articles by Claire Cunningham
Why your ads aren’t working
by Claire Cunningham
The president of a manufacturing company recently asked me, “Why isn’t my advertising working?” Have you ever been asked this question? Have you ever asked it yourself?
How to run a successful news release program
by Claire Cunningham
Marketing public relations gives you cost effective ways to reach your audience. The trade-off, however, is time. It takes time to develop and execute public relations programs. It can take time for these programs to yield rewards.
Seven Deadly Newsletter Sins (and How to Cure Them)
by Claire Cunningham
Newsletters can be great communication tools, but they take work. Here’s a quick list of common problems newsletters run into and how to fix them.
Easy Marketing Communications Planning Steps
by Claire Cunningham
Tis the season to be planning. Most business people are familiar with strategic planning. But what about your marketing communications program? Do you have a plan for that?
These articles are available for reprint in your ezine, website or ebook. You MUST agree not to make any changes to the articles and the RESOURCE BOX MUST be included. It is also considered a professional courtesy to email each author with details of
when and where their articles will be published.
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