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Articles by Charlie Cook
3 Ways To Stand Out From The Competition
by Charlie Cook
The best way to beat your competitors is to first stop using the same old tired marketing approach that isn't working for you or them. Instead you could be bringing in new clients with these.
What is a Marketing Plan Anyway?
by Charlie Cook
Most small business owners seem to get by without a clearly defined marketing plan. Who needs a marketing plan anyway?
Improving Lead Generating and Conversion Rates: Think Like a Farmer
by Charlie Cook
To harvest your leads and increase your sales first you need to plant a crop and tend to it. Here's how to generate more leads and convert more to sales.
Winning at Business With Your Marketing Game Plan
by Charlie Cook
To be successful in marketing your business you need more than just a collection of marketing tactics, you need a strategy and a game plan.
Are You Marketing and Selling What People Buy?
by Charlie Cook
To be successful you need to be speaking your prospects' language so they understand what you're selling. Talk in terms of features and you may lose them. Talk in terms of concerns and you'll sell more.
Cleaning Up Your Marketing
by Charlie Cook
At least once a year its worth evaluating your marketing plan and tuning it up for to increase your ability to attract new clients.Use this marketing assessment to clean up your marketing for 2005
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