Why price point is crucial when choosing a home business.
by Peter Grundner
How important is the initial start-up cost (price point) of an online or home based business opportunity? This is a very delicate subject that is often not credited with enough significance. Hitting the right “sweet spot” with start-up costs can literally make or break your success in the online entrepreneurial world.
Call it what you want – ”price point”, “start-up cost”, “price threshold” (the initial fee to get registered and started in an online opportunity), but it is crucial that this amount is not priced too low, or too high.
TOO High Priced Business Opportunities
The problem with high ticket business opportunities are twofold: 1) your field of prospects is radically reduced, and; 2) most newcomers underestimate the additional costs of getting a business started. Most people who join high ticket business opportunities ($2,000 to $10,000) are not told about the high cost of making each sale (the average cost of acquiring a new customer). Advertising is your most significant ongoing investment. Online beginners hear that an opportunity is… $3,500 (for example) and forget that this amount will only get them started. What about advertising? What about ongoing maintenance fees? (turn-key websites, accounting and training services, etc.) For an opportunity with a flat start-up cost of $3,500, your average cost per sale can range from $1,000 to $4,000. Why you ask? Because, as mentioned above, businesses with higher price points narrow your field of prospects dramatically, so you must advertise more to adjust for the waste, or pay significantly higher rates for upper income prospects. You would be shooting yourself in the foot if you didn’t expect to invest a minimum of $1,500 to $4,000 per sale to advertise it right. So you really need $5,000 to $7,500 to start this business correctly. On top of that, if this business is a 2/up system (where you owe your sponsor your first two sales), you’ll need another $6,000 to $8,000 for these training sales. That’s a total of about $12,000 to $15,000 to get you started right. A brilliant man once said that before you start anything, “count the costs”.
Bottom line, “High Ticket Home Business Opportunities” can be great if you have a lot of money. Again, the problem is that most people do not plan well enough in advance. In fact, they usually don’t know what they don’t know to even ask the right questions.
Here’s something else to consider – when you sell a program that exceeds $1,000 for sign-up fees, you’ll need to be good on the phone (or be a fast learner) since most people will not invest much over $1,000 without talking with someone.
TOO Low Priced Business Opportunities
The problem with business opportunities that cost $10 to $100 is that they’re just so difficult to turn into serious money. Let’s compare $10 to $100 price points. If you stand to earn $10 to $100 per sale, you will invest the same amount of time, energy (and usually advertising costs) to make 1/10 to 1/100 the amount of money. You’ll have to make ten to one hundred TIMES the number of sales to make the same amount of money.
Most people don’t realize that the cost of making a $15 sale is almost as high as making a $500 sale. Especially when you consider one of your best sources of advertising…Google. The average cost per click for the “Business Opportunity” related category cost about $0.75 to $1.50. You would have to sell one in 10 people who come to your site…just to break even (with no net profit). There are free advertising vehicles of course, but these require massive amounts of time and oversight, which ultimately limit you quite a bit.
So what’s the best price point you might ask? In my opinion, it’s somewhere between $300 to $1,000.
The article is brought to you by Peter Grundner at P&T Enterprises
For more information please visit www.myedconline.com or call 818-887-0896
Peter Grundner has been in advertising and marketing for the last 20 years. He is a full time Home Business Professional.
This article is available for reprint in your ezine,
website or ebook. You MUST agree not to make any changes to the article and the RESOURCE BOX MUST be included.